A brief thank you to the toolmaker...

This is a simple running "thank-you" to the folks at PTC for creating the most thoughtfully architected product development tools on the planet...

Of course we were nervous anticipating the release of PTC's newest tool "Wildfire": why wouldn't we be?

Looking back on it, the submenu-studded journey from previous PTC tools Pro/2000i through 2001 was like time-traveling through the Great Age of Steam!

While the awesome power of Pro/E was never in doubt:  exercising this powerful tool was not for mere mortals with normal hair-free backs!   Our firm licenses many advanced modules in my Pro/E license:  advanced surfacing, ISDX, advanced assembly, mechanism and behavioral extensions and many more.  These we consider to be essential tools as a machinist might consider an extraordinary precise set of calipers.  These modules were not easy to drive in earlier releases and the thought of retraining was, well akin to the prospect of root canal on al 36!  The bottom line was:  If the Wildfire release wasn't architected well, especially as regards to usability:  We could find ourselves in full-time jobs just figuring out how to wield these weapons.  

 
Unlike many of our colleagues who work in significantly larger corporate settings:  our CAD decisions are untethered from large program issues, departmental upgrades and the like, so...
when the first Sneak Peek of Wildfire became available...we leapt.
42nately for us:  the opportunity couldn't have come at a better moment. 
 
First a little background:
Control Alt Design thrives because it is quintessentially not Big Design.  It is a full-service design and engineering boutique, in a convenient, ready-to-use size.  
Our principal advantage is that the vision of the company is what is actually delivered to our clients. 
Things are simply not thrown over walls, and tadpole designers do not create deliverables.
What our clients need is our experience, judgment and vision.
What they don't pay for are meetings, process or vision statements.
We almost called the firm:  "It's the product, stupid" but thought a simple nod to giving our customers a "reboot" was more apropos...
There are other reasons for our name, but that is for another time!
 
Today, a very different marketplace has forced vital firms to adopt a very different MO.
Communication opportunities across oceans are at best tenuous and precise language is not always an option.
Ambiguity of design intent is the ever-present enemy.
When you can't pop-in and chit-chat with your toolmaker:  you have to have some mighty strong Mojo.
We are, in many ways: our client's last stop before China, so we have to fill their tank.
Today, it is the cultural issues which abound as obstacles, and while Asia graduates mighty fine engineers:  the fact remains that different cultures see things differently.
We, therefore exist to create opportunities for our culture.
 
The famous gestalt designer at Braun, Dieter Rams once said:  "Many people can tell you how to design something, very, very few can tell you what to design."
We feel that we are of the latter flavor.
Instead of rolling the dice and throwing a napkin sketch over the ocean:  we have found that spending a little time with us and getting bulletproof data is cheap insurance of design integrity.
That's where I have found Wildfire to be the sine-qua-none in the CAD realm... 
 
Back to the story:  I needed to put together a large quantity of renderings for a client and the accuracy requirements precluded simple shortcutting with Photoshop, simply illustrating concepts.
What to do?
 
Because this was just a prerelease version of the software:  we couldn't really count on it for production geometry, but we certainly could use it to create accurate "dolls" of the proposed products that I could use as the basis for renderings.  This was like I was getting paid to learn Wildfire! 
 
What we ultimately found during our first "Wild" experience is that there was precious little to learn:  I simply relaxed and "felt the force"!  We are feeling great these days...
The greatest hurdle with the totally re-architected product we found was understanding that THIS Pro/E knew what we wanted to do, and all we really had to learn was to exhale and just think about the immediate design-problem-at-hand.
Many aspects of the program now simply exist as those Windows-bits of unconscious thought, never having to exist on-screen.  Things like multiple entity selection.  Just hold down the control key and select away...beats tax reform!
 
Admittedly, the product looks as if it visited a plastic surgeon:  the iconographic interface and built-in sliding, multipurpose browser window could be regarded as superficial as a Congressperson in season...but on closer inspection one finds that this is no mere skin job.  Things fit together seamlessly.  The logic is bulletproof.  The designer's tools are arrayed as if a Master's hands gave them Divine purpose.  It gets better...
 
When first working on a model, it seems that the model itself is telling the system how to interact with me.
 
I can drag extrusions, whether protrusions or cuts;  I can dynamically resize radii...Patterns, well patterns simply are a meal for the soul! 
 
We then opened PTC's big box of chocolates:  STYLE (or ISDX). 
 
Not to puff too hard, but for the work that we specialize in:  simple solid modeling is not a sufficiently broad brush.
Our customer base includes consumer electronics and medical equipment firms, and as such surface modeling is almost always required to add a degree of "je ne sais quois" to a design.
(Yes, that's French and it means something like "I don't know why I like it but I do".)
 
When asked, a customer or end-user often cannot explain why they like one design over another;  but we have found over the years that it always comes down to the "esthetics of complexity".
This term belies a deeper truth:  things that look simple, usually are geometrically complex and things that look complex are often recursive compilations of geometric primitives.
One cannot fillet one's way into the promised land!  To enclose technological complexity while preserving its esthetic essence requires mathematical fabrics of a higher-order.  An industrial design of any merit must somehow embody the spirit of the technology it houses, else wise it will be inappropriate, gross or underwhelming.  Three things are required:  tech literacy, artistic vision and fluency with one's tools.  This is why good design will always be more difficult and less efficient than bad design.  Because we are a small boutique that provides engineering and design:  this has naturally broadened mindset to embrace both technology and art.  And that is why the good designer's toolbox should be very, very deep!
 
Formerly, I used Pro/Engineer for all the tasks related to engineering and Alias, or CDRS for the styling-side of things. 
The process would typically involve a first stab at bulk modeling internals in Pro, then switching to the surfacing package, importing some representation of the solids, creating lofts, sweeps, patches and the like and exporting the surfaces back to Pro.  Because of the different mathematical representations within each package:  this process usually involved the burning of a goat and magic beads.
I refer to this period of my life as "getting my grey on", as one can seriously heat one's noodle with the interoperability issues when using multiple software tools to round-out a project.
Translation of geometry between different systems was difficult and fraught with problems and inaccuracies.
With the latest release of STYLE in Wildfire, it's like we all have returned to paradise.
 
We now create all the internal devils, and when we need to put a beautiful face on a design:  we simply click on the Style icon and a rich set of surface tools appear before me.
No changing chairs, no translations, no support calls.
Creating and editing curves is both simple and logical.  The bonus is that we now create and edit these curves while leveraging the solid geometry we already have.
Once the defining curves are exactly as we intend:  surface creation is a simple button-click. 
Connecting surfaces to each other to include G1 or G2 constraints is just as easy, and tweaking the whole schmear can happen at anytime, from the moment a surface has been born to long after all the surfaces in the product have been solidified and modified in other ways.  And yes, creating solids from these surfaces couldn't be any more straightforward.

We have also told our customers of the benefits of sharing works-in-progress with the seamless "cad-nectivity" found in Wildfire.   I know of no other cad tool that has promoted a good night's sleep in a client. 

 
Remember we are talking about Pro/E here:  the vision of this toolbox is total. Having a truly integrated hybrid modeler of this strength has helped Control Alt Design put its designs where its mouth is and has helped us get market-winning design to the market...fast!

      

Thanks gang!  Keep up the magic.

Walter