Industrial Design
It is only by challenging conventional wisdom that progress is made.
initial brainstorming sketch
The initial stage of product development for begins with gathering information and may may include some or all of the following:
- Ethnography, Observational analysis
- Market Research/ Product Analysis
- Brainstorming Concept Development
- 3D Renderings
- Universal Design considerations
- Interaction Design and Ergonomics
- CAD Models and Viral Prototypes
When a customer poses a challenge and an existing product is reviewed – it is important to not make assumptions about either function or form. Here is a case in point. Parasound Products had a functionally impressive line of audio amplifier components with a dated 30 year old design and as a result they were was falling behind in sales.
original customer product line
The new design Control Alt Design developed (below) resulted in increased sales, elevated the company’s brand in the market, and revilized the company.
One member of the Parasound "Halo" line of audiophile components.
From sketch to the first article of production, we provide continuity of the original design intent.