Industrial Design

and Conceptual Development

initial concept sketch done at customer office

initial concept sketch done at customer office

Using the latest technology means that we can deliver what we create, from sketch to first article.  This stage of product development can include some or all of the following:

  • Ethnography, Observational analysis
  • Product and Market Analysis
  • Ideation and Concept Development
  • Renderings
  • Universal Design considerations
  • Interaction Design and Ergonomics
  • CAD Models and Viral Prototypes

When a potential customer poses a challenge and perhaps an existing product is reviewed–it is important to make no assumptions about either function or form.  It is only by challenging conventional wisdom that progress is made.  Here is an example of a customer with a functionally impressive line that simply required an esthetic makeover of their existing consumer electronics equipment.

original customer product line

original customer product line

Here is an example of the revitalized product line that resulted:
One member of the Parasound "Halo" line of audiophile components.

One member of the Parasound "Halo" line of audiophile components.